Updated by Vaer Watches
Vaer was founded in 2016 by Ryan Torres and Reagan Cook in Venice Beach, California.
Ryan and Reagan's earliest conversations around starting a watch company started in late-2015 at a public library on Santa Monica Boulevard in West Los Angeles. Ryan and Reagan were working together at a tech company at the time, and shared an interest in entrepreneurship, design, and adventure sports.
- Ryan Torres, Vaer Co-Founder
The first year of business for the company was 2016, though the initial 12 months were dedicated to product development, manufacturing, and business operations. Vaer's name was chosen in the summer of 2016, approximately 6 months into starting the watch business.
- Reagan Cook, Vaer Co-Founder
Funded by the founder's collective life savings, Vaer officially opened sales in 2017, relying on the support of family and friends to get the company off the ground. Since then, the business has slowly gained traction with communities of watch enthusiasts and outdoorsmen, and remains 100% founder-owned as of 2022.